×

LONDON LEISURE NEWS

Friday June 22 2018

Appetite for Airbnb slows while UKs summer spending increases


Demand for Airbnb services has slowed despite the willingness of UK consumers to spend more on their summer plans, according to new findings from Ferratums Summer Barometer.



Appetite for Airbnb slows while UKs summer spending increases

According to the international study, 35% of UK consumer expenditure over the summer has been allocated for travelling, which marks a 5% increase from last year’s results. Overall summer spending has also increased drastically, with UK consumers willing to spend 15% more of their disposable income over the summer.

However, despite the increase in consumer spending, the number of consumers planning to make use of Airbnb’s services remains relatively unchanged, with 19% of respondents opting to use the company –only a 0.7% increase compared to last year. Meanwhile, demand for the company’s services in other European countries decreased dramatically. Only 16% of Spanish respondents surveyed said they planned to make use of the service, compared to 24% last year. The Netherlands also fell to 24% compared to the 41% reported in 2017. These findings come at a time when both nations have seen a raft of restrictions imposed upon Airbnb in recent years.

The percentage of UK consumers willing to pay over €100 per night for a hotel also decreased – from 44% last year to just 19% this year. This decline in the UK may reflect consumers attempting to save money where possible. While the British public are displaying a renewed interest in international travel, it would appear they are willing to make sacrifices on accommodation to fund their holidays.

Tony Gundersen, Ferratum Money UK Country Manager, says: “UK consumers are showing a lot more positivity about their summer finances and many are willing to spend more on travel abroad. However, the impact of regulation may have contributed to consumer uncertainty about Airbnb’s viability in some foreign markets. With international travel on the rise, there are still opportunities for accommodation providers – but they need to be aware that consumers are looking to save as much as possible in this area.”

Almost 22,000 households were surveyed for Ferratum’s 2018 Summer Barometer. Respondents were aged from 18 to over 61 years old. In addition to demographic factors, respondents were asked about their disposable monthly net income, how much they spend on their summer holidays, what other activities they spend their money on, and if they are going to use Airbnb services or online banking while travelling abroad. The survey used each country’s respective currency. Responses were adjusted to reflect the respective purchasing power of each country. All survey respondents were anonymous.



"With international travel on the rise, there are still opportunities for accommodation providers but they need to be aware that consumers are looking to save as much as possible in this area."
Tony Gundersen, Ferratum Money UK Country Manager








DISCLAIMER: The statements, opinions, views and advice expressed in this article are those of the author/organisation and not of ENTIRELY. This article should represent information correct at the time of publication however whilst every care has been taken to present up-to-date and accurate information, we cannot guarantee that inaccuracies will not occur. ENTIRELY will not be held responsible for any claim, loss, damage or inconvenience caused as a result of any information within this article or any information accessed through this site. The content of any organisations websites which you link to from ENTIRELY are entirely out of the control of ENTIRELY, and you proceed at your own risk. These links are provided purely for your convenience and do not imply any endorsement of or association with any products, services, content, information or materials offered by or accessible to you at the organisations site.







Entirely Leisure Jobs


Duty Manager - Leisure Centre in West London

West London


We are looking for a full-time Duty Manager to join our management team, you will be responsible for the smooth running of our Club, that means everything from leading staff, managing a department ,and maintaining quality and standards in all areas.




Specification Sales Manager - Sports & Leisure

North West London


Specification Sales Manager - Sports & Leisure Job Title: Specification Sales Manager - Sports & LeisureJob reference Number: 228585-3330-19143Industry Sector: Council & Competition Swimming Pools, Sports & Leisure, Architects and Ceramic & Porcelain TilesArea to be covered: South of StokeRemuneration: Up to £42,000 + £5,000 Bonus




General Manager - Leisure Facility

Croydon


General Manager - Fantastic Leisure facility Croydon £45K-£50k plus bonus We are recruiting for a General Manager for a leading trampoline park in Leeds.




Digital Project Manager-Leisure and Retail

London


Digital Project Manager - Digital Agency London - £40,000 Currently working with a Retail and Leisure Agency who are seeking a talented Digital PM to join their team.




Senior Sales Manager, Digital Recruitment- Leisure/Hospitality sector

City of London


Opportunity to join a brilliant digital recruitment business for the hospitality and leisure sector as Head of Sales.




LEISURE CENTRE MANAGER - LUXURY 4 RESORT - (LIVE IN)

Central London


Leisure Centre Manager - Luxury 4* Resort - (Live In) - Across the UK - Up to £35,000 About the CompanyOur client is currently recruiting for an amazing Head of Leisure opportunity for a luxury 4* resort offering hotel and lodge accommodation.




Retail / Leisure Marketing Manager

Kingston Upon Thames


Based in the Kingston-upon-Thames area this high-profile client with an expanding portfolio of quality retail and leisure stores seeking an experienced Marketing Manager to join their team.




Director of Leisure Travel

City Of London


Director of Leisure Travel - London.




Senior Leisure Travel Consultant

North West London


Are you a Senior Leisure Travel Consultant who is passionate about providing a fantastic all round travel service to your customers? Would you like to work for a company who provide a high basic salary, have an outstanding reputation for specialising in luxury leisure travel and where you can work Monday to Friday, 9:30am- 5:30pm with only ONE Saturday a month (for which you get paid extra?) We can assure you that this role of Senior.




Adults Activities Coordinator - Learning & Leisure

North London


Adults Activities Coordinator - Learning & Leisure (AACLL-0819) Salary: £22,750 per annum (pro rata)Hours: Part time, 25 per week (including some evenings)Contract: 1 year Fixed Term (potential extension dependant on Service funding) Centre 404 is a friendly, local and thriving charity with an excellent reputation for providing high quality support and services to people with learning disabilities and their.




Retail / Leisure Marketing Manager

Kingston Upon Thames


Based in the Kingston-upon-Thames area this high-profile client with an expanding portfolio of quality retail and leisure stores seeking an experienced Marketing Manager to join their team.




Finance Manager Leisure

London


Your new companyYou will be working for a rapidly growing leisure company with modern, non-corporate offices.




Dutch speaking Customer Care Advisor - Leisure and Tourism

London


We are currently working with a global name in leisure and tourism who are looking to build their team of Dutch speaking customer service advisors for their London HQ.




German speaking Customer Care Advisor - Leisure and Tourism

London


We are currently working with a global name in leisure and tourism who are looking to build their team of German speaking customer service advisors for their London HQ.




Head of European Operations - Leisure Business

London


This newly created role has responsibility for keeping the daily Operations running smoothly and efficiently across Europe.




Retail / Leisure Marketing Manager

Kingston Upon Thames


Based in the Kingston-upon-Thames area this high-profile client with an expanding portfolio of quality retail and leisure stores seeking an experienced Marketing Manager to join their team.




Senior Leisure Travel Consultant

London


Senior Leisure Travel Consultant, London, up to £34k p.




RECOMMENDED FOR YOU ON ENTIRELY LONDON


















































Discover the latest Industry News & Opinions on Entirely














We transform your bright ideas into brilliant digital products.