The appointment follows a period of sustained growth for the Staffordshire long haul travel experts that has seen the number of employees increase to almost 100, and their office space triple in size. In 2017 the company secured a £6.5 million investment from LDC, a private equity firm that’s part of the Lloyds Banking Group.
“I am ecstatic to be joining Blue Bay Travel. Having worked closely with many of the staff there as well as liaising directly with Stuart Wilson for the past 7 years, it is like joining a team I already regard as family,” said Greg, “I am very much looking forward to working alongside the team at Blue Bay and to driving the product department forward. I have a very keen passion for discovering new destinations, hotels and opportunities and taking them to market.”
Having joined the travel industry at the tender age of 17 with Touchdown Holidays, a specialist operator selling to the travel industry, Greg spent 15 years working his way up from sending brochures out and running the travel club, until he ultimately became General Manager of the company. “My time at Touchdown gave me invaluable experience in every element of tour operation.” Said Greg.
In 2011, he joined Resort Marketing International as Business Development Director with an aim to assist with the diversification of their overall model and account direct some of their core accounts. This experience gave Greg a unique insight into the industry from the other side of the table and the knowledge to structure rates and manage marketing budgets on behalf of clients and build strategic long-lasting partnerships with core tour operators… such as Blue Bay Travel!
A dedicated family man, Greg is passionate about travel with his wife and two children, “The Caribbean is always my number one choice, but it’s so hard to choose between the amazing islands we’ve been fortunate enough to visit. Mexico and Barbados are always right up there, but The Grenadines was an incredible experience.” When he’s not at work, Greg is a keen guitarist and can be seen (or rather heard) belting out heavy metal classics with friends.
MD, Maxine Rowland said, “We are very excited to welcome Greg to the team. He will bring to the table new strategies utilising his experience on both sides of the industry, to open up new destinations and to add to and expand on destinations that are already popular for Blue Bay.”
"I am ecstatic to be joining Blue Bay Travel. Having worked closely with many of the staff there for the past 7 years, it is like joining a team I already regard as family. "
Greg Armstrong - Product Management Director
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