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Betfred's new Pac-Manager campaign treats football fans to a bit of nostalgia


The worlds largest independent bookmaker, Betfred, has launched a retro Pac-Manager game as part of its 50th anniversary celebrations



Betfred's new Pac-Manager campaign treats football fans to a bit of nostalgia

The world’s largest independent bookmaker, Betfred, has launched a retro ‘Pac-Manager’ game as part of its 50th anniversary celebrations.

Betfred’s Group Head of Marketing, Gemma Strath, said: “We’re going old-school to celebrate Betfred’s 50th anniversary. Pac-Manager is a free-to-play game that sees football’s biggest stars in 8-bit form as a nod to the arcade classics of years gone by.”

Infinite levels mean you can always better your score and players who make it onto the top of the leader board will win prizes, as well as bragging rights.

If tensions between Liverpool and Manchester United supporters aren’t rising enough ahead of Saturday’s Premier League clash at Anfield, the new Pac-Manager game is set to cause even more friendly competition between friends and fans.

In the run up to this weekend’s game, Jurgen and Jose will go head to head in the popular recreation of Britain’s favourite arcade game, encouraging mates to settle arguments before kick-off.

"We're going old-school to celebrate Betfred's 50th anniversary. Pac-Manager sees football's biggest stars in 8-bit form as a nod to the arcade classics of years gone by."
Gemma Strath, Betfreds Group Head of Marketing



Players will also see their position on the nationwide leader board and can see which team is winning in the world of Pac-Manager, before finding out on Saturday afternoon if this was a reflection of the winners on the pitch.

The bookmakers has also teamed up with football memorabilia hub, Classic Football Shirts, to give away retro shirts and other prizes throughout the season.

Natalie Bradford, Betfred’s Group Brand Manager, explained: “We’re hoping to connect with our customers in a different way from the norm, our brand is about being down to earth, approachable and light-hearted, and it’s something we have focused on with Pac -Manager. Whether they’re an avid football fan or more of a gamer, Pac-Manager is bringing these two loves together and reminding us to slow down and have a bit of fun, like ‘the good old days’.”

Play the game at www.pacmanager.betfred.com (no Betfred account is needed, T&Cs apply).

 




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