Tuesday September 4 2018

Royal Albert Dock Liverpool reels in new commercial partnership with John West

Royal Albert Dock Liverpool has landed a big fish for its latest commercial partnership...

Royal Albert Dock Liverpool reels in new commercial partnership with John West

...for the upcoming Pirates on the Dock festival with trusted household name John West, the UK's leading canned fish brand, coming on board as sponsor for the annual event.


The sponsorship with Liverpool-based John West exemplifies the growing new commercial strategy for Royal Albert Dock Liverpool, working in partnership with businesses who share the same values. The Dock is looking to develop further partnerships as it continues to deliver vibrant, exciting events throughout the year and placing it at the heart of the city’s cultural landscape, attracting over 6m visitors every year.


Established in 1857, John West has been supplying the UK with great quality fish for 160 years, making their heritage nearly as long as the Dock’s, which is 172 years old and counting. John West and Royal Albert Dock Liverpool are synonymous with maritime history but both companies are looking to the future through innovation and sustainability.


Pirates on the Dock is now a legendary swashbuckling annual celebration. The two-day family adventure on September 15 and 16 will feature live action ship battles, the popular Mermaid Parade, jaw-dropping stunts and swordfights, folklore and music and celebration, plus families will be able to take part in a special John West treasure hunt around the Dock as well.


Clare Rawlinson, marketing manager, Royal Albert Dock Liverpool, said: 


“As part of our commercial strategy as we count up towards our 175th anniversary in 2021, we are keen to work with partners like John West, an established global brand who are focused on delivering quality and innovation to their customers. Like the Dock, John West has enjoyed a storied relationship with the high seas, making them the perfect partner for our annual Pirates on the Dock festival as we continue to evolve and reinvent as an attraction.


Jon Burton, marketing director, John West, said:


“We share many of the same values and heritage as Royal Albert Dock Liverpool so the synergy between our businesses made them a natural fit for this commercial partnership. Pirates on the Dock is a fantastically fun celebration of life on the ocean wave, something that we have lived for over 160 years, and brings a fabulous, free family festival to the heart of this great city.


“We very much look forward to a rewarding partnership with Royal Albert Dock Liverpool as it prepares to celebrate its 175th birthday in 2021.”



"We look forward to developing new relationships with commercial partners in the future."
Royal Albert Dock Liverpool

DISCLAIMER: The statements, opinions, views and advice expressed in this article are those of the author/organisation and not of ENTIRELY. This article should represent information correct at the time of publication however whilst every care has been taken to present up-to-date and accurate information, we cannot guarantee that inaccuracies will not occur. ENTIRELY will not be held responsible for any claim, loss, damage or inconvenience caused as a result of any information within this article or any information accessed through this site. The content of any organisations websites which you link to from ENTIRELY are entirely out of the control of ENTIRELY, and you proceed at your own risk. These links are provided purely for your convenience and do not imply any endorsement of or association with any products, services, content, information or materials offered by or accessible to you at the organisations site.


Discover the latest Industry News & Opinions on Entirely

We transform your bright ideas into brilliant digital products.