The world-famous Mersey Ferries will fly the flag of the faster, easier, friendlier airport of choice for passengers from across the region after signing a ground-breaking deal to make Liverpool John Lennon Airport its first ever sponsorship partner.
The iconic vessels, which have been transporting passengers across the River Mersey since the 12th Century, have never had a sponsor.
But from today, the sky really is the limit for the two major Merseyside transport organisations as flags and posters promoting the airport and its offers begin to appear at terminals and on vessels, including the Royal Iris.
As well as hosting Liverpool John Lennon Airport promotions on the vessels and at ferry terminals, the Mersey Ferries’ popular digital channels, e-newsletters and website will showcase the airport to followers and visitors to the end of 2017 as part of the agreement.
“This is an incredibly important milestone for the Mersey Ferries,” said Jonathan Lamkin, Commercial Development Executive for Merseytravel, which owns and operates the famous ferries.
“Deciding on our first sponsor was always going to be a difficult decision, but we’re so proud that it’s Liverpool John Lennon Airport. It means two iconic Merseyside institutions really have come together. We’re proud to call the airport a partner of the ferries, and we’d love to see this as the start of an even stronger relationship between our respective organisations.”
“As far as sponsorship opportunities go, there’s not many as iconic and popular as the famous Mersey Ferries,” added Amanda Hanlon, Head of Marketing and Communications at Liverpool John Lennon Airport.
“The ferries are a must-do for anyone travelling to or visiting the city from abroad – and with hundreds of thousands of visitors on board every single year, it’s a tremendous partnership for us to explore. We’re excited to see where this collaboration with the ferries takes us, but we’re certainly hoping it’s up!”
The Mersey Ferries are the region’s most popular paid-for attraction. During 2017, hundreds of thousands of passengers have boarded special and themed cruises, travelled along the Manchester Ship Canal or boarded a River Explorer Cruise showcasing the city’s UNESCO heritage waterfront and Wirral peninsula.
To find out more about supporting and sponsoring the Mersey Ferries, visit http://www.merseyferries.co.uk/about-us/Pages/Sponsorship-Opportunities.aspx or contact Jonathan Lamkin, Commercial Development Executive at Merseytravel on 0151 330 1036 or Jonathan.firstname.lastname@example.org.
"We're proud to call the airport a partner of the ferries, and we'd love to see this as the start of an even stronger relationship between our respective organisations."
Jonathan Lamkin, Commercial Development Executive
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